Harajuku Lovers is singer Gwen Stefani's brand of apparel, fashion accessories, and stationery launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls," Gwen Stefani's Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).

Unlike ...Stefani's other fashion line, L.A.M.B., launched in 2004, which aimed for a more mainstream demographic; Harajuku Lovers instead tends to focus specifically on 'Kawaiiness' made famous by the streets of Harajuku in Japan. Kawaii depictions of Stefani and her dancers are common features of the products as is the kanji 原宿 (Harajuku) logo.

Clothing for the line is produced and licensed by JerryLeigh with stationery line produced and licenced by Nakajima USA

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"Tokidoki ("sometimes" in Japanese) is the Japanese-inspired lifestyle brand created in 2005 by Italian artist Simone Legno and his business partners Pooneh Mohajer and Ivan Arnold.

Tokidoki produces apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno, including purses, t-shirts, vinyl figures, jewelry, and small toys.

As Tokidoki’s 5th year anniversary approaches, this high-end urban underground fashion has grown to be a leading trend and has already collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Bearbrick, Ride, Asics Onisuka Tiger, Hello Kitty, Smashbox, and Lesportsac."

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