True Religion's founder and designer Jeffery Lubell, who was elected in 2002 as the best male designer jeans, he said: "Denim is the staple of the American wardrobe" (American closet, must ultimately jeans ), he and his wife Kym expectations for True Religion, is hoping to establish a balance between visual and sensory denim brand, but really sexy dressed in revealing, it is the expression they give cowboy attire, the faithful from True Religion Customer list- Cameron Diaz (Cameron Diaz), Jessica Simpson (Jessica Simpson), George Clooney ... and so easy to see the many artists in Hollywood as a "real action" to support the Lubell couple's "cowboy dream." And whether it is walking the red carpet at the Avenue of Stars, or the sun-drenched beach, you can wear jeans, True Religion wearer want to convey is an expression of self-personality.