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Mobil & Motor Diskusi antar pemilik mobil dan motor. Sharing tips dari mulai spareparts,kerusakan, hingga bengkel terbaik bisa didapat disini

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  #1  
Old 16th June 2011
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Honda Siel Cars India menurunkan harga jual Honda City di India, mulai Selasa (14/6/2011). Tujuannya, untuk meningkatkan daya saing model ini di segmennya.

Selama beberapa tahun, Honda City sempat menjadi puncak pimpinan di segmennya. Namun kondisi mulai berubah ketika Volkswagen memasarkan Vento, Maruti memperkenalkan SX4 Diesel dan Hyundai dengan Verna. Tak ketinggalan Ford, juga sudah mengumumkan bakal memasarkan Fiesta dalam waktu dekat.

Kondisi makin buruk karena City satu-satunya model yang tidak punya varian diesel. Padahal, konsumen di India konsume menyenangi mesin diesel karena konsumsi bahan bakar yang irit serta harga yang lebih murah. Satu-satunya kebijakan yang diambil agar bisa tetap bersaing, harga City diturunkan 66.000 rupe atau Rp 12,6 juta per unit.

Jnaneswar Sen, Senior Vice President, Sales & Marketing Honda Siel Cars India berkilah tentang penurunan harga ini. �Efisiensi dilakukan dengan memaksimalkan kandungan lokal secara bertahap sejak 2009. Karena sudah mencapai skala ekonomi, kami bisa mengurangi biaya produksi dan langsung berdampak terhadap konsumen," jelasnya.

Penurunan harga ini membuat varian terbawah City menjadi 749.000 rupe (Rp 142,8 juta), beda tipis dengan Jazz X (varian teratas), 756.000 rupe (Rp144,2 juta), menimbulkan masalah baru, mempersulit penjualan Jazz. Apalagi bila harganya tidak diturunkan. Konsumen bisa saja berpindah ke Citypa dan menyebabkan kanibalisme pasar.

Di lain, konsumen Honda City yang membeli unit dengan harga lama (lebih mahal) juga akan mengeluh. Harga bekas aau �second� mobil akan jatuh!


Alright. Thanks for your visit in this thread.

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FloatToGfx


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Old 16th June 2011
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Old 20th June 2011
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di indo juga nih seharusnya,,
kemahalan harga city di indo
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Old 6th November 2011
Viviennurhervin Viviennurhervin is offline
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Mkpn diturunkan, ane blm bs beli dan tuch mobil
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Old 6th November 2011
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sepertinya ini strategi biar bisa

bersaing ama yg lain
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Old 7th November 2011
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samma mahalnya gannn ,,
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